Digital Marketing Assessment Scorecard for Business Partners
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Program Overview
How It Works
Scorecard Grading and Criteria for Clearpath Solutions Group
Total Grade out of 100 derived from the average score for the following criteria:
- TSL's Website Grader Total (up to 100 points) | Grade = 52
- Performance | SEO | Mobile | Security
- Other Website Grades (up to 100 points) | Grade = 70
- Website Navigation | Conversion Paths and CTAs | Premium Content | Blog | Contact Us Page/Form
- Social Media Grade (up to 100 points) | Grade = 90
- LinkedIn Company Page | LinkedIn Audience > 100 Followers | LinkedIn Content Curation and Posting | Other Social Channels
Total Score out of 100 for the following criteria using TSL's Website Grader Tool*:
- Performance (up to 30 points) | Score = 17
- Optimizing your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.
- SEO (up to 30 points) | Score = 0
- Optimizing your website content for search helps you drive organic traffic to your website. You can do this by providing a great experience for people and web crawlers alike.
- Mobile (up to 30 points) | Score = 30
- Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.
- Security (up to 10 points) | Score = 5
- A secure website equipped with an SSL certificate and free from vulnerabilities is now the standard online. People and search engines love secure websites.
*Includes recommendations on how to improve your grade and score.
Sample Website Grader Report - Click the Image to Get Your Custom Report
Total Score out of 100 for the following criteria:
- Website Navigation (up to 20 points) | Score = 20
- +10 points for having a website navigation that is easy to find and view
- +10 points for having a menu with about, services/solutions, resources, and contact us
- Conversion Paths and CTAs (up to 20 points) | Score = 10
- +10 points for having a journey/conversion path using CTAs on homepage
- +10 points for having a multi-step journey/conversion path using CTAs
- Premium Content (up to 20 points) | Score = 20
- +10 points if content exits and is not thin
- +10 points if content includes images, video, and different formats
- Blog (up to 20 points) | Score = 10
- +10 points if a blog is present
- +10 points if blogging at least once per quarter
- Contact Us Page/Form (up to 20 points) | Score = 10
- +10 points if contact us page/form exists
- +10 points if contact us page/form includes content, testimonials, and/or more fields to complete on the form
Total Score out of 100 for the following criteria:
- LinkedIn Company Page (up to 30 points) | Score = 30
- +15 points if company or showcase page exists
- +15 points if page includes images, logos, and a description of the business
- LinkedIn Audience > 100 Followers (up to 20 points) | Score = 20
- +10 points if the company page has followers
- +10 points if the company page has > 100 followers
- # of LinkedIn Followers = 1853
- LinkedIn Content Curation and Posting (up to 20 points) | Score = 20
- +10 points if content has been posted on the company page
- +10 points if content is posted at least once per month
- Other Social Channels (up to 30 points) | Score = 20
- +10 points if company YouTube Channel
- +10 points if company page for Twitter
- +10 points if company page for Facebook
Summary for Clearpath Solutions Group
Digital Marketing Assessment Grade = 70.67
TSL's Website Grader = 52 | Other Website Grades = 70 | Social Media Grade = 90 |
Performance = 17 | Website Navigation = 20 | LinkedIn Company Page = 30 |
SEO = 0 | Conversion Paths & CTAs = 10 | LinkedIn > 100 Followers = 20 |
Mobile = 30 | Premium Content = 20 | # of LinkedIn Followers = 1853 |
Security = 5 | Blog = 10 | LI Content Curation & Posting = 20 |
www.clearpathsg.com | Contact Us Page/Form = 10 | Other Social Channels = 20 |
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