Total Grade out of 100 derived from the average score for the following criteria:

• TSL's Website Grader Total (up to 100 points) | Grade = 52
  • Performance | SEO | Mobile | Security
• Other Website Grades (up to 100 points) | Grade = 70
  • Website Navigation | Conversion Paths and CTAs | Premium Content | Blog | Contact Us Page/Form
• Social Media Grade (up to 100 points) | Grade = 90
  • LinkedIn Company Page | LinkedIn Audience > 100 Followers | LinkedIn Content Curation and Posting | Other Social Channels

Total Score out of 100 for the following criteria using TSL's Website Grader Tool*:

• Performance (up to 30 points) | Score = 17
  • Optimizing your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.
• SEO (up to 30 points) | Score = 0
  • Optimizing your website content for search helps you drive organic traffic to your website. You can do this by providing a great experience for people and web crawlers alike.
• Mobile (up to 30 points) | Score = 30
  • Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.
• Security (up to 10 points) | Score = 5
  • A secure website equipped with an SSL certificate and free from vulnerabilities is now the standard online. People and search engines love secure websites.

*Includes recommendations on how to improve your grade and score.

Total Score out of 100 for the following criteria:

• Website Navigation (up to 20 points) | Score = 20
  • +10 points for having a website navigation that is easy to find and view
  • +10 points for having a menu with about, services/solutions, resources, and contact us
• Conversion Paths and CTAs (up to 20 points) | Score = 10
  • +10 points for having a journey/conversion path using CTAs on homepage
  • +10 points for having a multi-step journey/conversion path using CTAs
• Premium Content (up to 20 points) | Score = 20
  • +10 points if content exits and is not thin
  • +10 points if content includes images, video, and different formats
• Blog (up to 20 points) | Score = 10
  • +10 points if a blog is present
  • +10 points if blogging at least once per quarter
• Contact Us Page/Form (up to 20 points) | Score = 10
  • +10 points if contact us page/form exists
  • +10 points if contact us page/form includes content, testimonials, and/or more fields to complete on the form

Total Score out of 100 for the following criteria:

• LinkedIn Company Page (up to 30 points) | Score = 30
  • +15 points if company or showcase page exists
  • +15 points if page includes images, logos, and a description of the business
• LinkedIn Audience > 100 Followers (up to 20 points) | Score = 20
  • +10 points if the company page has followers
  • +10 points if the company page has > 100 followers
    • # of LinkedIn Followers = 1853
• LinkedIn Content Curation and Posting (up to 20 points) | Score = 20
  • +10 points if content has been posted on the company page
  • +10 points if content is posted at least once per month
• Other Social Channels (up to 30 points) | Score = 20
  • +10 points if company YouTube Channel
  • +10 points if company page for Twitter
  • +10 points if company page for Facebook